COLOR TEXTURE SPORT by Gioseppo.

Cliente: Gioseppo
Agencia: Casanova Comunicación
Año: 2015

Gráficas y packaging exclusivo para la campaña Primavera/Verano 2015 de la nueva colección de sneakers gráficas de Gioseppo, llamada Color Texture Sport.

La idea a transmitir en la gráfica y pacaking era la explosión de texturas y color que llevaban esta nueva línea deportiva, mostrando la variedad de posibilidades que ofrecía esta nueva línea de productos, con una caja automontable que se abría completamente para dar lugar al zapato elegido de toda la gama.

Nominado a mejor packaging en los Premios Alce 2015 y   publicado en el Fashion Packaging Design 2016 de la editorial Images Publishing

 

COLOR TEXTURE SPORT by Gioseppo is an exclusive packaging done for the Spring Summer 2015 season for the new colorful sport sneakers of the spanish brand Gioseppo.

The main idea was to transmit in the graphic design and packaging the explosion of textures and colors that those sneakers have, because they had 9 types of sneakers done with different vibrant colors and different types of textures but keeping the sport shoe with fashion style.The packaging is an automontable box completely opened to give the shoe a full and colorful view to the buyer, but you not only can see the sneaker you have  bought, you can see around all the other sneakers of the brand.

Nominated for best packaging in the Premios Alce 2015 and published in Fashion Packaging Design 2016 of the publishing house Images Publishing